Go beyond

We don’t Go Beyond for the likes or the shares. We Go Beyond because we can. Because we don’t shy away from challenges. And because those moments shared with our companions fill our souls in a way social media never will.

Run for Your Lives

Open on man and dog running in the desert in intense heat. You get a close up of the man’s face and he looks determined…angry even

VO: In the dog days of summer

Cut to same man and dog running through torrential rain

VO: In the rain

Cut to same man and dog running through a snow storm– they’re breathing heavy and it turns to vapor in the cold

VO: In the snow

Cut to man with his hands on his knees, tired and catching his breath. Dog is breathing heavy next to him

VO: When you’re tired

Cut to man and dog looking energetic and excited on trail

VO: When you’re well rested

Quick cuts of everything we see above but with close ups of heaving breathing through it all

VO: … Run for your lives

Cut to bowl spin

EC: Go Beyond every reason telling you not to with ORIJEN WholePrey Nutrition

WHAT IS COMPLACENCY?

We’ll cut together our existing footage into a rhythmic, aspirational video for social.

VO: What is Complacency?

Quick cuts of man and dog running when it’s dark, when it’s snowing, etc.

VO: Complacency robs you of ambition. It drops you in wet cement. Leaves you shriveled, tired… and tame.

Quick cuts of man and dog running when it’s dark, when it’s snowing, etc.

VO: It wants your dog to sit back. While instinct slips further and further away…The chase. The climb. The summit

Cut to man and dog reaching the summit as the sun rises

VO: So the question is simple. Stay on the path of least resistance, or forge a new one?

Cut to a heroic end card.

CC: ORIJEN. Go Beyond.

100% human Grade

Open on a man taking a perfectly cooked rack of ribs out of the oven… as he walks through the kitchen to place it on the dining table, he drops a rib. It falls right next to the dog. The dog doesn’t notice, as he is turned the other way, sitting and staring at the fridge

Cut to the family eating at the table, dropping tons of food dogs would go crazy for– bacon, etc. The dog won’t break focus from the fridge.

VO: Introducing ORIJEN FreshPrey: 100% Human-Grade.

Cut to man taking FreshPrey out of fridge and placing bowl down for dog

CC: ORIJEN. Go Beyond

The Mountain

We’ll cut together our existing footage into a rhythmic, aspirational video for social.

VO: Excuses won’t carry you up a mountain…

Quick cuts from existing footage of owner and dog trail running/hiking.

VO: But FreshPrey will.

Cut to bowl/EC sequence.

VO: FreshPrey is the new standard in fresh pet food. Powered by WholePrey nutrition—FreshPrey is gently steam-cooked and crafted with 100% human-grade ingredients.

Cut to a heroic end card.

CC: Orijen. Go Beyond.

Fisheye POV

We’ll create a high-energy video shot through a GoPro circular fisheye lens from a dog’s POV, seamlessly transitioning into a FreshPrey WholePrey bowl.

SUPER: They say let sleeping dogs lie… We say… let them run.

Transition to the raw food bowl.

VO: Fresh Prey is the new standard in fresh pet food. Powered by WholePrey Nutrition—FreshPrey is gently steam-cooked and crafted 100% human-grade ingredients.

Cut to a heroic end card.

CC: Orijen. Go Beyond.