Feel good banking

Banking with FirstBank feels different than other banks because we are big enough to matter, and small enough to care about you.

mountain mobile deposit

Depositing a mobile check is boring. To prove they're Feel Good Banking, FirstBank is turning Colorado's 14'ers into once-in-a-lifetime deposits. When was the last time a mobile deposit was exciting? Never.

So FirstBank is flipping the experience. Instead of snapping a pic of a check, you'll snap a photo from the summit of a 14'er. That photo becomes your "deposit" — and FirstBank adds $1,400 to your account.

But here's the twist: each 14'er can only be claimed once. Once someone deposits Pikes Peak, it's off the table. Only the fastest hikers - or the boldest - will get the cash. There are 58 14'ers. And 58 chances to make a summit feel even better.

Ski Parking

Let's create a social campaign that generates FEEL GOOD feelings with our customers and FEEL GOOD envy from everyone else.

Each week through social we will raffle off front row parking to our followers. Our goal Is to increase followers, and engagement, while also turning the spots themselves into out of home placements for FirstBank.

The reverse heist

Banks are often associated with stress, security, and taking - not giving. When mistakes happen, the response feels cold and corporate, not human.

To prove that they're like normal banking, but better, FirstBank stages a "Reverse Heist" - where actors in ski masks break in... just to leave behind flowers, warm pie, or cash.

Instead of taking something, these "robbers" sneak into local businesses, homes (pre-arranged), or community centers and drop off cash, or flowers, or warm cookies. Hidden cameras capture the whole thing. It's jarring, funny, and totally unexpected - the kind of surprise that feels good and gets people (and press) talking.

Snow shoveling

Let’s create a social campaign that generates FEEL GOOD feelings with our customers and FEEL GOOD envy from everyone else.

We'll select a neighborhood or neighborhoods to surprise snow shovel during the winter months in Denver and surrounding areas. We'll shovel their sidewalks (which are not plowed via city provided plow routes) and leave them a few small treats on their doorsteps to let them know the Feel Good Snow Day is brought by FirstBank.

We Live Here Too:

Ceramic Mosaics

We’ll partner with a ceramic artist to fix potholes and sidewalk cracks with tiles around parts of Denver and Phoenix.

Sponsored 14’ers

FirstBank is donating $50 to your local charity of choice for every 14’er hiked. All that we ask is that you send us a photo at summit. And no, the charity cannot be your wallet.

Each successful summit will receive a highlight post on our socials